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~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"Working paper / Indian Institute of Management, Ahmedabad"
~subject:"Consumer behaviour"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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The path to purchase during shopping
Kumar Sinha, Piyush
;
Krishnaswamy, Gopi
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2009
Persistent link: https://www.econbiz.de/10003913814
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2
Advertisement placement in TV programs : different roles of ELM and mood protection mechanism
Soni, Mayank Jyotsna
-
2013
Persistent link: https://www.econbiz.de/10009734928
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3
Development of modern retailing in
India
: it’s impacts on distribution and procurement networks and changing consumption pattern
Sinha, Piyush Kumar
;
Gokhale, Srikant
;
Thomas, Sujo
-
2012
Persistent link: https://www.econbiz.de/10009699752
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4
Web content analysis of online grocery shopping web sites in
India
Banerjee, Arindam
;
Banerjee, Tanushri
-
2016
Persistent link: https://www.econbiz.de/10011471182
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New age digital media consumption : an exploratory study based in
India
Sharma, Rajat
;
Gautam, Vikash
-
2023
Persistent link: https://www.econbiz.de/10014319544
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Health shocks, risk aversion, and consumption choices : evidence from household intoxicant spending in
India
during COVID-19
Barik, Bharat
-
2024
Persistent link: https://www.econbiz.de/10014448420
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Capturing evolving visit behavior in clickstream data
Moe, Wendy W.
;
Fader, Peter
-
2001
Persistent link: https://www.econbiz.de/10001642999
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What to say when : advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
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2001
Persistent link: https://www.econbiz.de/10001618054
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Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behavior
Bowman, Douglas
;
Narayandas, Das
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2001
Persistent link: https://www.econbiz.de/10001625599
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