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~isPartOf:"Report / Marketing Science Institute"
~person:"Hair, Joseph F."
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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Deutschland <DDR>
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Hair, Joseph F.
Zaltman, Gerald
Wittink, Dick R.
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Report / Marketing Science Institute
McGraw-Hill/Irwin series in marketing
4
Journal of marketing education : JME
2
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Report / Marketing Science Institute / Marketing Science Institute
2
American behavioral scientist : ABS
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Behavioral models for market analysis : foundations for marketing action
1
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1
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Journal of the Academy of Marketing Science
1
Legends in marketing
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Marketing und Verbraucherpolitik
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McGraw Hill higher education
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Prentice-Hall Series in Economic Institutions and Social Systems
1
Psychology & marketing
1
Qualitative marketing research : approaches, techniques and analysis
1
The Cornell hospitality quarterly
1
The handbook of marketing research : uses, misuses, and future advances
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
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2
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
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