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Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
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Farris, Paul W.
;
Parry, Mark E.
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1993
Persistent link: https://www.econbiz.de/10000876070
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A product-market-based measure of brand equity
Ailawadi, Kusum L.
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Lehmann, Donald R.
;
Neslin, Scott A.
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2002
Persistent link: https://www.econbiz.de/10001673487
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