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Report / Marketing Science Institute
European journal of operational research : EJOR
6
European Journal of Operational Research
5
Management Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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European Journal of Innovation Management
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Managerial finance
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Journal of Services Marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing Science Institute, Report
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Production and operations management : an international journal of the Production and Operations Management Society
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Revue française du marketing
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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The journal of services marketing
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Cahier de recherche en marketing et management
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California management review
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Handbook of marketing
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Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Information Technology & Decision Making (IJITDM)
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International Journal of Production Economics
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International Marketing Review
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International journal of management and decision making : IJMDM
1
International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business & Industrial Marketing
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USB Cologne (EcoSocSci)
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Identifying competitive product-market boundaries : strategic and analytical issues
Day, George S.
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Shocker, Allan D.
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1976
Persistent link: https://www.econbiz.de/10004091803
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2
Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
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1991
Persistent link: https://www.econbiz.de/10004176858
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