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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 1997
Persistent link: https://www.econbiz.de/10000988122
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Desingning and implementing brand architecture strategies
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 9, pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
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Consumer brand relationships : foreword
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 5, pp. 365
Persistent link: https://www.econbiz.de/10010410685
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A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville; Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
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Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
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Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane - In: The journal of brand management : an international journal 30 (2023) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609
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Brand value, accounting standards, and mergers and acquisitions : "the Moribund Effect"
Sinclair, Roger; Keller, Kevin Lane - In: The journal of brand management : an international journal 24 (2017) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10011724573