//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Supply chains in the presence...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bewertung
1
Brand image
1
Brand management
1
Direct marketing
1
Direktmarketing
1
Evaluation
1
Markenführung
1
Markenimage
1
Takeover
1
Übernahme
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Language
All
English
2
Author
All
Rao, Vithala R.
2
Mahajan, Vijay
1
Srivastava, Rajendra Krishan
1
Steckel, Joel H.
1
Published in...
All
Report / Marketing Science Institute / Marketing Science Institute
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing research : JMR
13
Manufacturing & service operations management : M & SOM
10
European journal of operational research : EJOR
9
International journal of production economics
9
Production and operations management : an international journal of the Production and Operations Management Society
9
Johnson School Research Paper Series
8
Management Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Interfaces : the INFORMS journal on the practice of operations research
6
Journal of business research : JBR
6
MSI reports : working paper series
6
European Journal of Operational Research
5
Legends in marketing
5
The journal of product & brand management
5
International Journal of Production Economics
4
Journal of retailing
4
Production and Operations Management
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Psychology & marketing
4
Working Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Conjoint measurement : methods and applications
3
Decision sciences : DS
3
IIE transactions / Institute of Industrial Engineers, Norcross, Ga : industrial engineering and development
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Product & Brand Management
3
Manufacturing & Service Operations Management
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing Science
3
Operations research : the journal of the Operations Research Society of America
3
Operations research letters
3
Agribusiness
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of service industry management : IJSIM
2
Journal of business economics : JBE
2
Marketing letters : a journal of research in marketing
2
NBER working paper series
2
Operations research, Management science : OR MS ; the international literature digest
2
Reliability engineering & system safety
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
Saved in:
2
Selecting, evaluating, and updating prospects in direct mail marketing
Rao, Vithala R.
;
Steckel, Joel H.
-
1994
Persistent link: https://www.econbiz.de/10000901490
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->