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A Review of the Major Multidim...
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Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
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1996
Persistent link: https://www.econbiz.de/10000957426
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CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
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Ramaswamy, Venkatram
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1994
Persistent link: https://www.econbiz.de/10000886776
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