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Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten
Rößler, Ayla - 2019
Persistent link: https://www.econbiz.de/10011955708
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Strategic equity partnerships in professional football : evidence on stakeholder attitudes for the case of the German Bundesliga
Duffner, Tobias - 2020
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating...
Persistent link: https://www.econbiz.de/10012250822
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Strafrechtliche Risiken des Sponsoring : zur Strafbarkeit von Sponsor und Gesponsertem wegen Untreue und Korruption
Ifsits, Clara - 2019
Persistent link: https://www.econbiz.de/10011989868
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923
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Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip - 2015
Persistent link: https://www.econbiz.de/10010438889
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Marken im Szenesport : die Rolle und Strategien kommerzieller Akteure
Spale, Cyrill - 2015
Persistent link: https://www.econbiz.de/10010493103
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Sponsoring-Wirkung auf das Kaufverhalten
Hohenauer, Robert - 2016
Persistent link: https://www.econbiz.de/10011555981