Sponsoring-Wirkung auf das Kaufverhalten
Robert Hohenauer
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Hohenauer, Robert |
| Other Persons: | Reinecke, Sven (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Sponsoring | Sponsorship | Kaufverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XXII, 217 Seiten 32 Illustrationen 21 cm x 14.8 cm, 315 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität St. Gallen, 2016 |
| Notes: | Literaturverzeichnis: Seite 189-200 201610 |
| ISBN: | 978-3-658-15572-8 ; 3-658-15572-8 ; 978-3-658-15573-5 |
| Other identifiers: | 10.1007/978-3-658-15573-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011555981