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Strategische Optionen im Marke...
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Strategisches Management
83
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39
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11
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Proff, Heike
5
Pechlaner, Harald
4
Woisetschläger, David
4
Backhaus, Christof
2
Hack, Andreas
2
Kochhan, Christoph
2
Möhrle, Martin G.
2
Raabe, Thorsten
2
Ritsert, Rolf
2
Schmid, Marc
2
Schmidt, Christopher M.
2
Tretter, Michael
2
Vera, Antonio
2
Wißotzki, Matthias
2
Aaken, Dominik van
1
Adam, Anne Kathrin
1
Arz, Stefanie
1
Bakker, Diederich
1
Becker, Tilman
1
Becker, Wolfgang
1
Bejinariu, Ruxandra Maria
1
Bekmeier-Feuerhahn, Sigrid
1
Bender, Matthias
1
Bergmeier, Markus
1
Berlin, Andreas
1
Biedermann, Hubert
1
Bode, Christian
1
Botzkowski, Tim
1
Breisig, Thomas
1
Breitling, Tobias
1
Brunner-Sperdin, Alexandra
1
Brückner, Aaron D.
1
Clauß, Thomas
1
Dabbert, Stephan
1
Dahlhoff, Hans-Dieter
1
Daniel, Ines
1
Deimling, Christian von
1
Djurić, Dragan
1
Dorfer, Laura
1
Dorner, Florian
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Springer Fachmedien Wiesbaden
77
Technische Universität Braunschweig
4
Katholische Universität Eichstätt-Ingolstadt
2
Springer Gabler <Firma>
2
Wissenschaftsforum Mobilität <11., 2019, Duisburg>
2
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Helmut-Schmidt-Universität
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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1
Martin-Luther-Universität Halle-Wittenberg
1
Springer VS
1
Technische Universität Dresden
1
Technische Universität Hamburg
1
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1
Trends in Business Communication <Veranstaltung> <8., 2020, Online>
1
Universität Hamburg
1
Universität Siegen
1
Wissenschaftsforum Mobilität <10., 2018, Duisburg>
1
Workshop Dienstleistungsmarketing <17., 2013, München>
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SpringerLink / Bücher
1,136
European Journal of Marketing
463
Journal of business research : JBR
446
Springer eBook Collection
398
Europäische Hochschulschriften / 5
266
Strategic management journal
262
Industrial marketing management : the international journal for industrial and high-tech firms
237
Gabler Edition Wissenschaft
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Long range planning : LRP ; international journal of strategic management
186
Springer eBook Collection / Business and Economics
186
Technological forecasting & social change : an international journal
183
Harvard business review : HBR
163
Lehrbuch
150
Harvard-Business-Manager : das Wissen der Besten
146
Journal of business strategy
145
Management Science
133
Journal of Agricultural and Applied Economics
130
Business horizons
125
Business strategy and the environment
125
Journal of strategy and management
123
Journal of business ethics : JOBE
119
Strategy & leadership : a publication of Strategic Leadership Forum
118
Premier reference source
117
Management decision : MD
115
Journal of Consumer Marketing
110
Management science : journal of the Institute for Operations Research and the Management Sciences
109
European journal of marketing : EJM
98
California management review
94
International Food and Agribusiness Management Review
94
Technology analysis & strategic management
94
International journal of production economics
89
European management journal
86
essentials
86
Springer eBook Collection / Business and Management
83
Journal of marketing management : MM
81
Working paper / National Bureau of Economic Research, Inc.
81
Agricultural Economics Reports
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ECONIS (ZBW)
125
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1
Providing a new perspective on understanding and measuring of customer inspiration
Stoll, Lisa
-
2022
Persistent link: https://www.econbiz.de/10012630765
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2
Conference proceedings Trends in Business Communication 2020
Schneckenleitner, Peter
(
ed.
);
Reitberger, Wolfgang
(
ed.
); …
-
Trends in Business Communication <Veranstaltung> <8., …
-
2021
Persistent link: https://www.econbiz.de/10012503522
Saved in:
3
Marketing
- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives
Kochhan, Christoph
;
Elsässer, Anne
;
Hachenberg, Michael
-
2020
Persistent link: https://www.econbiz.de/10012226971
Saved in:
4
Persönlichkeitsbasierte Personalisierung im Mobile Commerce : eine verhaltenswissenschaftliche Analyse am Beispiel von Supermarkt-Apps
Arz, Stefanie
-
2020
Persistent link: https://www.econbiz.de/10012287721
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5
Retargeting und die Rolle des Online-Shopping-Momentums : theoretische Fundierung und empirische Analyse
Kes, Isabelle
-
2020
Persistent link: https://www.econbiz.de/10012293067
Saved in:
6
Markt und
Marketing
der Contemporary Art : Accrochages und Arrondiertes
Dahlhoff, Hans-Dieter
-
2021
Persistent link: https://www.econbiz.de/10012301393
Saved in:
7
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
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8
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
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9
The pursuit of food well-being : the mechanisms behind consumers' food well-being, and their relevance for food retailing and
marketing
Frentz, Florentine
-
2020
Persistent link: https://www.econbiz.de/10012212372
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10
The creation of the extraordinary : perspectives on luxury
Gurzki, Hannes
-
2020
Persistent link: https://www.econbiz.de/10012173666
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