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Brand Leadership in the contem...
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Markenführung
56
Brand management
55
Markenpolitik
55
Deutschland
31
Germany
27
Markenimage
20
Brand image
16
Werbewirkung
9
Advertising effects
8
Online-Marketing
8
Verbraucherverhalten
8
Consumer behaviour
7
Konsumentenverhalten
7
Automotive industry
6
Brand
6
Handelsmarke
6
Kfz-Industrie
6
Theorie
6
Theory
6
Beziehungsmarketing
5
Markenartikel
5
Relationship marketing
5
Brand extension
4
Erfolgsfaktor
4
Marke
4
Markenrecht
4
Markentransfer
4
Social Media
4
Social Web
4
Social web
4
Soziales Netzwerk
4
Strategisches Management
4
Success factor
4
Trademark law
4
Wahrnehmung
4
Digitalisierung
3
Einzelhandel
3
HR marketing
3
Influencer
3
Internal branding
3
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Undetermined
58
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73
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58
Thesis
29
Collection of articles of several authors
6
Konferenzschrift
6
Sammelwerk
6
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4
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4
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German
60
English
18
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Burmann, Christoph
14
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Hollmann, Moritz
2
Raabe, Thorsten
2
Wieluch, Marina Isabel
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Ante, Lennart
1
Backhaus, Christof
1
Bakker, Diederich
1
Bender, Matthias
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Breisig, Thomas
1
Christiaans, Lena
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Eilers, Daniela
1
Fantapié Altobelli, Claudia
1
Fiedler, Ingo
1
Fink, Tanja
1
Fröhling, Renée
1
Funk, Burkhardt
1
Germelmann, Claas Christian
1
Germelmann, Class Christian
1
Gernsheimer, Oliver
1
Gilbert, Dirk Ulrich
1
Gross, Philip
1
Gurzki, Hannes
1
Gärisch, André
1
Hack, Andreas
1
Haehling von Lanzenauer, Christoph
1
Halbauer, Ingo
1
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Springer Fachmedien Wiesbaden
53
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer Gabler <Firma>
1
Springer VS
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Research
Journal of business research : JBR
641
Economics Papers from University Paris Dauphine
563
The journal of brand management : an international journal
553
The journal of product & brand management
386
SpringerLink / Bücher
325
Journal of retailing and consumer services
287
MPRA Paper
232
ERIM Report Series Research in Management
179
European journal of marketing : EJM
139
Journal of marketing management : MM
134
Annals of Faculty of Economics
131
Ovidius University Annals, Economic Sciences Series
129
Psychology & marketing
122
Journal of strategic marketing
112
Journal of marketing communications
111
Marketing intelligence & planning
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
International journal of hospitality management
104
Open Access publications from Université Paris-Dauphine
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Amfiteatru Economic Journal
97
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
91
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
78
The AMFITEATRU ECONOMIC journal
77
Annals of marketing-mba
76
Cogent business & management
74
Journal of promotion management : innovations in planning and applied research
73
Journal of advertising research
71
Marketing letters : a journal of research in marketing
71
International journal of advertising : the review of marketing communications
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
70
Journal of promotion management : JPM
70
Amfiteatru economic : an economic and business research periodical
69
Journal of international consumer marketing
69
Revista de Marketing Online (Journal of Online Marketing)
68
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ECONIS (ZBW)
73
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Internationale Markenstrategien : Erfolgswirkung der Markenstandardisierung auf den Markenwert
Müller, Michael
-
2016
Persistent link: https://www.econbiz.de/10011415129
Saved in:
2
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
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3
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
-
2016
Persistent link: https://www.econbiz.de/10011477741
Saved in:
4
Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012042461
Saved in:
5
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
Saved in:
6
Das Image im Aushandlungsprozess : Werbung von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
Saved in:
7
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Persistent link: https://www.econbiz.de/10011570378
Saved in:
8
Sensory
Branding
: Grundlagen multisensualer Markenführung
Steiner, Paul
-
2017
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570441
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9
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
10
Akustisches Markendesign : nutzerspezifische Wirkung akustischer Marken-Websites
Steiner, Paul
-
2015
Persistent link: https://www.econbiz.de/10010519672
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