Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
56
Brand management
55
Markenpolitik
55
Deutschland
41
Germany
36
Markenimage
31
Brand image
26
Consumer behaviour
15
Konsumentenverhalten
15
Einzelhandel
14
Verbraucherverhalten
14
Retail trade
10
Automotive industry
8
Kfz-Industrie
8
Online-Marketing
8
Werbewirkung
8
Advertising effects
7
Beziehungsmarketing
7
Brand
7
Relationship marketing
7
Theorie
7
Theory
7
Wahrnehmung
7
Handelsmarke
6
Kaufentscheidung
6
Marke
6
Markenartikel
6
Brand extension
5
Kanada
5
Markentransfer
5
Marketing
5
Perception
5
Social Media
5
Social Web
5
Social web
5
Canada
4
Erfolgsfaktor
4
Markenrecht
4
Purchase decision
4
Soziales Netzwerk
4
more ...
less ...
Online availability
All
Undetermined
74
Type of publication
All
Book / Working Paper
96
Type of publication (narrower categories)
All
Hochschulschrift
81
Thesis
44
Collection of articles of several authors
6
Konferenzschrift
6
Sammelwerk
6
Case study
5
Fallstudie
5
Conference proceedings
2
Lehrbuch
2
Textbook
2
Aufsatzsammlung
1
more ...
less ...
Language
All
German
77
English
24
Author
All
Burmann, Christoph
15
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Hollmann, Moritz
2
Hölscher, Barbara
2
Langner, Tobias
2
Mölleken, Christoph
2
Nabers, Dirk
2
Raabe, Thorsten
2
Roth, Stefan
2
Schnell, Tobias
2
Swoboda, Bernhard
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Backhaus, Christof
1
Bakker, Diederich
1
Baur, Nina
1
Bender, Matthias
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Breisig, Thomas
1
Brune, Philipp
1
Christiaans, Lena
1
Dalichau, Dirk
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Dietert, Anna-Christina
1
Eilers, Daniela
1
Elsner, Stefan
1
Fantapié Altobelli, Claudia
1
Fecher, André
1
Fink, Matthias
1
Fink, Tanja
1
Fleer, Jessica
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
67
Springer Gabler <Firma>
3
Christian-Albrechts-Universität zu Kiel
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Technische Universität Braunschweig
2
Universität Erfurt <1994->
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer VS
1
Technische Universität Chemnitz
1
Universität Bremen
1
Universität Kaiserslautern
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
more ...
less ...
Published in...
All
Research
Journal of retailing and consumer services
957
Journal of business research : JBR
930
The Canadian journal of economics
899
Canadian public policy : a journal for the discussion of social and economic policy in Canada
664
Canadian journal of agricultural economics : CJAE
661
The journal of brand management : an international journal
623
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
487
NBER working paper series
425
SpringerLink / Bücher
423
The journal of product & brand management
421
L' Actualité économique : revue trimest.
418
Working paper / National Bureau of Economic Research, Inc.
397
Canadian tax journal
390
NBER Working Paper
362
Cat.
358
Journal of retailing
351
Canadian public administration : analyzing national, provincial, territorial, municipal, aboriginal and international governance practice in a changing world
307
Research paper series / Analytical Studies, Statistics Canada
274
International journal of retail & distribution management
258
The international review of retail, distribution and consumer research
252
Applied economics
241
Discussion paper series / IZA
225
Discussion paper
224
Psychology & marketing
216
European journal of marketing : EJM
197
Staff working paper / Bank of Canada
195
European journal of operational research : EJOR
191
International journal of production economics
191
Canadian farm economics
175
Working paper / Bank of Canada
171
Asia Pacific journal of marketing and logistics
167
IZA Discussion Papers
165
Journal of marketing
164
Research paper / Statistics Canada
162
American journal of agricultural economics
155
IZA Discussion Paper
155
Journal of strategic marketing
148
Journal of marketing management : MM
147
Marketing intelligence & planning
145
Industrial marketing management : the international journal for industrial and high-tech firms
141
more ...
less ...
Source
All
ECONIS (ZBW)
96
Showing
1
-
10
of
96
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internationale Markenstrategien : Erfolgswirkung der Markenstandardisierung auf den Markenwert
Müller, Michael
-
2016
Persistent link: https://www.econbiz.de/10011415129
Saved in:
2
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
-
2015
Persistent link: https://www.econbiz.de/10010438889
Saved in:
3
Das Image im Aushandlungsprozess : Werbung von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
Saved in:
4
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
5
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
6
The creation of the extraordinary : perspectives on luxury
Gurzki, Hannes
-
2020
Persistent link: https://www.econbiz.de/10012173666
Saved in:
7
Architektur als Instrument der Markenkommunikation : die implizite Wirkung gebauter Botschaften
Hollmann, Moritz
-
2020
Persistent link: https://www.econbiz.de/10012162915
Saved in:
8
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
9
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
10
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Persistent link: https://www.econbiz.de/10009764633
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
