The dislocation of millions of households in the Gulf Coast areas after Katrina and Rita had disrupted the daily routines of these households and may have undesirable impacts on OJ consumption. The purpose of this analysis is to quantify the impacts of these two hurricanes on the demand for OJ...

Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and...

This report provides production, utilization and trade data regarding Mexico’s grapefruit industry and an in-depth look into the Mexico’s share growth for both fresh and processed products.

An extension of the differential demand system model is developed that allows the demand system’s income and price responses to vary with income level. The model’s income flexibility and marginal propensities to consume (MPCs) out of income are made functions of real income measured by the...

This report looks at Mexico’s citrus industry and its relationship to the United States. Information on Mexico’s citrus production, utilization and trade are discussed.

This report provides production, utilization and trade data with respect to Argentina’s grapefruit industry.

The U.S. Department of Commerce and International Trade Administration found that Cutrale, Citrosuco, Montecitrus and other Brazilian firms dumped orange juice in the United States over the period from October 2003 through September 2004. This dumping contributed to a build up of Florida orange...

This paper discusses the long-run impact of generic advertising for orange juice in the United States.

This paper discusses some of the issues with respect to a generic advertising program for not-from-concentrate (NFC) orange juice aimed at increasing Florida grower returns.