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Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1990
Persistent link: https://www.econbiz.de/10000801999
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The effect of advertising on price and quality : the optometric industry revisited
Parker, Philip M. - 1990
Persistent link: https://www.econbiz.de/10000812142
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Price elasticity dynamics over the adoption lifecycle : an empirical study
Parker, Philip M. - 1990
Persistent link: https://www.econbiz.de/10000812149
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A note on: "Advertising and the price and quality of optometric services"
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000816888
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The effect of advertising on price and quality : an empirical study of eye examinations, sweet lemons and self-deceivers
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824349
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Pricing strategies in markets with dynamic elasticities
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824471
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A study of price elasticity dynamics using parsimonious replacement, multiple purchase diffusion models
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824473
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Choosing among diffusion models : some empirical guidelines
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824897