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~isPartOf:"Research frontiers on the international marketing strategies of Chinese brands"
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Research frontiers on the international marketing strategies of Chinese brands
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
7
Journal of Business Research
6
Asia Pacific Journal of Marketing and Logistics
5
Journal of global marketing
5
Asia Pacific journal of marketing and logistics
4
Psychology & marketing
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The journal of supply chain management : a global review of purchasing and supply
4
International marketing review
3
Journal of business ethics : JBE
3
Journal of business-to-business marketing
3
Journal of purchasing and supply management
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Journal of service research : JSR
3
The journal of business & industrial marketing
3
The journal of services marketing
3
Business strategy and the environment
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China perspectives series
2
European journal of marketing
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International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of service industry management : IJSIM
2
Journal of Business Ethics
2
Journal of International Business Studies
2
Journal of business strategies
2
Journal of electronic commerce research : JECR
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of service management
2
Surface Review and Letters (SRL)
2
The journal of product & brand management
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The open business journal
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011529652
Saved in:
2
Development and main contents of international branding research
Ju, Xuenan
;
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 17-38)
.
2017
Persistent link: https://www.econbiz.de/10011529654
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