Main topics and research framework of Chinese firms' international branding strategies
Year of publication: |
2017
|
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Authors: | Hu, Zuohao ; Yang, Zhilin |
Published in: |
Research frontiers on the international marketing strategies of Chinese brands. - London : Routledge, ISBN 978-1-138-67183-6. - 2017, p. 1-16
|
Subject: | Marketing | Markenführung | Brand management | China |
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