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~isPartOf:"Research handbooks in business and management series"
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Research handbooks in business and management series
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
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Marketing Science
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Marketing letters : a journal of research in marketing
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Edward Elgar E-Book Archive
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Handbook of research on new product development
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Harvard-Business-Manager : das Wissen der Besten
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Journal of the Academy of Marketing Science
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing Letters
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Marketing-mix strategies - product strategy and promotion strategy
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Research handbooks in business and management
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Sloan management review
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Stahl und Eisen : Zeitschrift für die Herstellung und Verarbeitung von Eisen und Stahl
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The History of Marketing Science
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The history of marketing science
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Handbook of research on new product development
Golder, Peter N.
(
ed.
);
Mitra, Debanjan
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012056830
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