Wie Kunden Qualität beurteilen
Year of publication: |
2007
|
---|---|
Authors: | Mitra, Debanjan ; Golder, Peter N. |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 29.2007, 6, p. 14
|
Subject: | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Wettbewerbsstrategie | Competitive strategy |
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