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Research management
Research technology management
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Business Horizons
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European Journal of Marketing
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Organization : the critical journal of organization, theory and society
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European management journal : publ. twice a year for the Scottish Business School
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Institute of Southeast Asian Studies, Occasional Paper
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International Marketing Review
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How to identify potential new product winners
Cooper, Robert G.
- In:
Research management
23
(
1980
)
5
,
pp. 10-19
Persistent link: https://www.econbiz.de/10002025851
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The role of marketing research in new technology ventures
Little, Blair
;
Cooper, Robert G.
- In:
Research management
20
(
1977
)
3
,
pp. 20-25
Persistent link: https://www.econbiz.de/10002376522
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