The role of marketing research in new technology ventures
Blair Little and Robert G. Cooper
| Year of publication: |
1977
|
|---|---|
| Authors: | Little, Blair ; Cooper, Robert G. |
| Published in: |
Research management. - New York, NY : Inst., ISSN 0034-5334, ZDB-ID 390110-5. - Vol. 20.1977, 3, p. 20-25
|
| Subject: | Marktforschung | Innovation | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002376522