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~isPartOf:"Research memorandum / METEOR"
~subject:"Relationship marketing"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Relationship marketing
Consumer behaviour
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Odekerken-Schröder, Gaby
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Research memorandum / METEOR
Faculty & research / Insead : working paper series
29
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
29
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
28
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
Premier reference source
14
Meddelanden från Svenska Handelshögskolan
13
Working paper / Department of Commerce, College of Business, Massey University
12
Working paper / National Bureau of Economic Research, Inc.
12
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
11
Schriftenreihe Marketing, Management
11
ERIM report series research in management
9
Reihe: Management-Know-how / M : praxisnah und aktuell
9
Wissenschaft & Praxis
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Working papers / Harvard Business School, Division of Research
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
Working paper
8
Arbeitsbericht ... des Competence Center E-Business Basel
7
Discussion paper / Tinbergen Institute
7
Freiberger Arbeitspapiere
7
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Working paper series : WPS
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Working papers / Institut für Wirtschaftsinformatik der Universität Bern
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CESifo working papers
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Cowles Foundation discussion paper
6
Dissertation Series CentER
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Working paper / International University in Germany, School of Business Administration
6
Working paper series
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
5
Critical explorations
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Edward Elgar E-Book Archive
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ECONIS (ZBW)
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby
;
Ouwersloot, Hans
;
Lemmink, Jos
; …
-
2002
Persistent link: https://www.econbiz.de/10001780781
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2
The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780785
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3
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780786
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4
Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
-
2007
Persistent link: https://www.econbiz.de/10003647476
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5
Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof
;
Odekerken-Schröder, Gaby
;
Van …
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2002
Persistent link: https://www.econbiz.de/10001780782
Saved in:
6
Consumer preferences for mass customization
Dellaert, Benedict G. C.
;
Stremersch, Stefan
-
2004
Persistent link: https://www.econbiz.de/10002485613
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