Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Year of publication: |
2002
|
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Authors: | Odekerken-Schröder, Gaby ; Ouwersloot, Hans ; Lemmink, Jos ; Semeijn, Janjaap |
Publisher: |
Maastricht |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Conjoint-Analyse | Conjoint analysis | Kfz-Industrie | Automotive industry | Theorie | Theory |
Extent: | 42 S graph. Darst |
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Series: | Research memorandum / METEOR. - Maastricht, ZDB-ID 2117868-9. - Vol. 02,055 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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