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The structure of online consumer communication networks
Harmsen- van Hout, Marjolein J. W.; Herings, Peter … - 2006
Persistent link: https://www.econbiz.de/10003383590
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Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya; Niraj, Rakesh; Dawar, Niraj - 2007
Persistent link: https://www.econbiz.de/10003647476
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780785
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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780786
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On the role of normative influences in commercial virtual communities
Wiertz, Caroline; Ruyter, Ko de; Streukens, Sandra - 2003
Persistent link: https://www.econbiz.de/10001780974
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Consumer evaluations of store brands: effects of store image and product attributes
Semeijn, Janjaap; Riel, Allard C. R. van; Ambrosini, … - 2003
Persistent link: https://www.econbiz.de/10001780965
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So you want to buy a brand?
Swaminathan, Vanitha; Dawar, Niraj; Hulland, John - 2007
Persistent link: https://www.econbiz.de/10003647480
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Consumer preferences for mass customization
Dellaert, Benedict G. C.; Stremersch, Stefan - 2004
Persistent link: https://www.econbiz.de/10002485613
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Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof; Odekerken-Schröder, Gaby; Van … - 2002
Persistent link: https://www.econbiz.de/10001780782