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~isPartOf:"Research paper series / Stanford Graduate School of Business"
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The impact of feature advertising on customer store choice
Bodapati, Anand V.
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contributor
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Srinivasan, V.
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2006
Persistent link: https://www.econbiz.de/10003342249
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An improved method for the quantitative assessment of customer priorities
Srinivasan, V.
;
Wyner, Gordon A.
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2009
Persistent link: https://www.econbiz.de/10003862192
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What if marketers put their customers ahead of profits?
Shriver, Scott K.
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Srinivasan, V.
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2011
Persistent link: https://www.econbiz.de/10009504745
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4
Adaptive self-explication of multi-attribute preferences
Netzer, Oded
(
contributor
);
Srinivasan, V.
(
contributor
)
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2007
Persistent link: https://www.econbiz.de/10003654840
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A hidden Markov model of customer relationship dynamics
Netzer, Oded
(
contributor
);
Lattin, James M.
(
contributor
); …
-
2007
-
[Rev.]
Persistent link: https://www.econbiz.de/10003529278
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6
EQUITYMAP : measurement, analysis, and prediction of brand equity and its sources
Srinivasan, V.
;
Park, Chan Su
;
Chang, Dae Ryun
-
2001
Persistent link: https://www.econbiz.de/10001624168
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7
A multiattribute model of the timing of buyers' upgrading to improved versions of high technology products
Kim, Sang-hoon
(
contributor
);
Srinivasan, V.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001680789
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