The impact of feature advertising on customer store choice
Anand V. Bodapati; V. Srinivasan
| Year of publication: |
May 2006
|
|---|---|
| Other Persons: | Bodapati, Anand V. (contributor) ; Srinivasan, V. (contributor) |
| Publisher: |
Stanford, Calif. : Univ., Graduate School of Business |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Extent: | Online-Ressource, 44 S., Text |
|---|---|
| Series: | Research paper series / Stanford Graduate School of Business. - Stanford, Calif., ZDB-ID 2432873-X. - Vol. 1935 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003342249