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~isPartOf:"Research paper series / Stanford Graduate School of Business"
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Research paper series / Stanford Graduate School of Business
Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Research Papers / Graduate School of Business, Stanford University
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Organizational Behavior and Human Decision Processes
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Research paper series / Graduate School of Business, Stanford University
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Stanford University Graduate School of Business Research Paper
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Choices, values, and frames
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Harvard-Business-Manager : das Wissen der Besten
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Brand management ; Vol. 1
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California management review : CMR
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Continuing to broaden the marketing concept : making the world a better place
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Journal of Consumer Psychology
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Legends in consumer behavior
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Operations research, Management science : OR MS ; the international literature digest
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ECONIS (ZBW)
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Will I like a "medium" pillow? : Another look at constructed and inherent preferences
Simonson, Itamar
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2007
Persistent link: https://www.econbiz.de/10003588811
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2
Mission (largely) accomplished : what's next for consumer BDT-JDM researchers?
Simonson, Itamar
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2014
Persistent link: https://www.econbiz.de/10010337686
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3
The influence of product variety on brand perception and choice
Berger, Jonah
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Draganska, Michaela
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2006
Persistent link: https://www.econbiz.de/10003342481
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On the heritability of choice, judgment, and "irrationality" : genetic effects on prudence and constructive predispositions
Simonson, Itamar
;
Sela, Aner
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2009
Persistent link: https://www.econbiz.de/10003862206
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5
Customer compliance with presumed market research goals : motivational drivers of negative service evaluations
Ofir, Chezy
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contributor
);
Simonson, Itamar
(
contributor
); …
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2007
Persistent link: https://www.econbiz.de/10003517954
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The effect of explicit reference points on consumer choice and online bidding behavior
Dholakia, Utpal M.
(
contributor
); …
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2003
Persistent link: https://www.econbiz.de/10001984001
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