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Zusammenarbeit in der Neuproduktentwicklung : die Bedeutung von Macht aus einer intra- und interorganisationalen Perspektive
Reiferscheid, Ines - 2016
Persistent link: https://www.econbiz.de/10011439704
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Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane - 2013
Persistent link: https://www.econbiz.de/10009764633
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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée - 2017
Persistent link: https://www.econbiz.de/10011662317
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Maximizing the value of industrial design in new product development
Goffin, Keith; Micheli, Pietro - In: Research technology management : RTM 53 (2010) 5, pp. 29-37
Persistent link: https://www.econbiz.de/10008665026
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Innovating for effectiveness : lessons from design firms
Meyer, Marc H.; Marion, Tucker J. - In: Research technology management : RTM 53 (2010) 5, pp. 21-28
Persistent link: https://www.econbiz.de/10008665030
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Developing a product innovation and technology strategy for your business
Cooper, Robert G.; Edgett, Scott J. - In: Research technology management : RTM 53 (2010) 3, pp. 33-40
Persistent link: https://www.econbiz.de/10003979264
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Managing lessons learned and tacit knowledge in new product development
Goffin, Keith; Koners, Ursula; Baxter, David; Hoven, … - In: Research technology management : RTM 53 (2010) 4, pp. 39-51
Persistent link: https://www.econbiz.de/10003995237
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Strategic, organizational, and operational challenges of product innovation in China
Ozer, Muammer - In: Research technology management : RTM 54 (2011) 4, pp. 46-52
Persistent link: https://www.econbiz.de/10009547587
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Frugal innovation in emerging markets : the case of Mettler Toledo
Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: Research technology management : RTM 54 (2011) 4, pp. 38-45
Persistent link: https://www.econbiz.de/10009547588
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Reinventing supplier innovation relationships
Slowinski, Gene; Sagal, Matthew; Williams, Kimberly A.; … - In: Research technology management : RTM 58 (2015) 6, pp. 38-44
Persistent link: https://www.econbiz.de/10011399044