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Aligning marketing and technology to drive innovation
Cotterman, Ronald; Fusfeld, Alan; Henderson, Pamela W.; … - In: Research technology management : RTM 52 (2009) 5, pp. 14-20
Persistent link: https://www.econbiz.de/10003890448
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Beyond the voice of the customer : ethnographic market research
Goffin, Keith; Varnes, Claus J.; Hoven, Chris van der; … - In: Research technology management : RTM 55 (2012) 4, pp. 45-54
Persistent link: https://www.econbiz.de/10009571085
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Ecosystem innovation
Euchner, Jim - In: Research technology management : RTM 59 (2016) 2, pp. 9-10
Persistent link: https://www.econbiz.de/10011458842
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The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.; Reid, Mike; Hultink, Erik J.; … - In: Research technology management : RTM 59 (2016) 2, pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
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Digitalization, digitization, and innovation
Gobble, MaryAnne M. - In: Research technology management : RTM 61 (2018) 4, pp. 56-59
Persistent link: https://www.econbiz.de/10011977726
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Developing global service innovation capabilities : how global manufacturers address the challenges of market heterogeneity
Parida, Vinit; Sjödin, David Rönnberg; Lenka, Sambit; … - In: Research technology management : RTM 58 (2015) 5, pp. 35-44
Persistent link: https://www.econbiz.de/10011391998
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Reinventing supplier innovation relationships
Slowinski, Gene; Sagal, Matthew; Williams, Kimberly A.; … - In: Research technology management : RTM 58 (2015) 6, pp. 38-44
Persistent link: https://www.econbiz.de/10011399044
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Defining the varieties of user innovation
Gobble, Mary Anne M. - In: Research technology management : RTM 59 (2016) 6, pp. 47-50
Persistent link: https://www.econbiz.de/10011613975
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Identifying tensions in the servitized value chain
Burton, Jamie; Story, Victoria; Zolkiewski, Judy; … - In: Research technology management : RTM 59 (2016) 5, pp. 38-47
Persistent link: https://www.econbiz.de/10011616696
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Frugal innovation and knowledge transferability : innovation for emerging markets using home-based R&D
Altmann, Peter; Engberg, Robert - In: Research technology management : RTM 59 (2016) 1, pp. 48-55
Persistent link: https://www.econbiz.de/10011586458