Beyond the voice of the customer : ethnographic market research
Keith Goffin, Claus J. Varnes, Chris van der Hoven, and Ursula Koners
| Year of publication: |
2012
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|---|---|
| Authors: | Goffin, Keith ; Varnes, Claus J. ; Hoven, Chris van der ; Koners, Ursula |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 55.2012, 4, p. 45-54
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| Subject: | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Ethnologie | Ethnology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571085