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Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe Antoine
;
Weverbergh, Marcel
; …
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1986
Persistent link: https://www.econbiz.de/10000718663
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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Naert, Philippe
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Gijsbrechts, Els
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1985
Persistent link: https://www.econbiz.de/10002564422
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
;
Gijsbrechts, Els
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1985
Persistent link: https://www.econbiz.de/10011874662
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Market share specification, esstimation and validation : towards reconciling seemingly divergent views
Naert, Philippe Antoine
;
Weverbergh, Marcel
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1985
Persistent link: https://www.econbiz.de/10011874663
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