Note---When Does Lag Structure Really Matter ... Indeed?
Year of publication: |
1988
|
---|---|
Authors: | Bultez, Alain ; Naert, Philippe |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 34.1988, 7, p. 909-916
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | advertising/promotion |
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