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~isPartOf:"Retailing in the 21st century : current and future trends"
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Retailing in the 21st century : current and future trends
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing, Institut für Betriebswirtschaftslehre, Universität Kiel
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Automatica, 48, 2012, 2882-2887
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Integrated marketing communications in retailing
Raman, Kalyan
;
Naik, Prasad A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 429-443)
.
2010
Persistent link: https://www.econbiz.de/10003938780
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Integrated marketing communications in retailing
Raman, Kalyan
;
Naik, Prasad A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 381-395)
.
2006
Persistent link: https://www.econbiz.de/10003146757
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