Integrated marketing communications in retailing
Year of publication: |
2010
|
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Authors: | Raman, Kalyan ; Naik, Prasad A. |
Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-72001-4. - 2010, p. 429-443
|
Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Multimedia | Marketingmanagement | Marketing management |
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