Hudson, Darren; House, Lisa; Barnett, Barry; Isik, Murat - In: Review of Agricultural Economics 26 (2004) 2, pp. 303-312
Johnny Williams, president of Global Positioning Solutions, Inc., is considering entering the market for providing remotely sensed imagery and associated prescriptions to farmers. A large initial investment is required and additional investments will be needed if the business expands. Johnny is...