Alam, Md. Nur; Masroor, Imtiaz; Nabi, Md. Noor Un - In: Review of International Business and Strategy 30 (2020) 2, pp. 225-243
Purpose: The purpose of this paper is to find out whether risk perception can affect rapidity in international market entry. Also, this paper tries to find out whether the decision-making approach, effectuation, can moderate the pathway between risk tolerance and internationalization speed....
