Influence of word of mouth (WOM) in physician selection by the patients in Bangladesh
Year of publication: |
2022
|
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Authors: | Nabi, Md. Noor Un ; Zohora, Fatema Tuj ; Akther, Farzana |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 4, p. 542-560
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Subject: | Experience of health-care service | Physician selection | Trust | Word of mouth (WOM) | Virales Marketing | Viral marketing | Ärzte | Physicians | Bangladesch | Bangladesh | Vertrauen | Confidence | Patienten | Patients | Gesundheitswesen | Health care system |
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