Lusk, Jayson L.; Alexander, Corinne; Rousu, Matthew C. - In: Review of Marketing Science 5 (2007) 1, pp. 3-3
Accurately estimating consumer preferences for new products is an arduous task made difficult by the fact that individuals tend to exhibit a number of biases when answering hypothetical survey questions. Experimental auctions have advantages over conventional methods of estimating consumer...
