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A dynamic model of advertising and product differentiation
Piga, Claudio A. G. - In: Review of industrial organization : RIO 13 (1998) 5, pp. 509-522
Persistent link: https://www.econbiz.de/10001369656
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Targeted advertising and cumulative exposure effects : the impact of banning advertising to children in Quebec
Pepall, Lynne; Reiff, Joseph - In: Review of industrial organization : RIO 51 (2017) 3, pp. 235-256
Persistent link: https://www.econbiz.de/10011782227
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Brewing wars of attrition for profit (and concentration)
Iwasaki, Natsuko; Seldon, Barry J.; Tremblay, Victor J. - In: Review of industrial organization : RIO 33 (2008) 4, pp. 263-279
Persistent link: https://www.econbiz.de/10003785751
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Inducing customers to try new goods
Acquisti, Alessandro - In: Review of industrial organization : RIO 44 (2014) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
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What is different about online advertising?
Goldfarb, Avi - In: Review of industrial organization : RIO 44 (2014) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10010375282