A dynamic model of advertising and product differentiation
Year of publication: |
1998
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Authors: | Piga, Claudio A. G. |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 13.1998, 5, p. 509-522
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Subject: | Duopol | Duopoly | Spieltheorie | Game theory | Werbung | Advertising | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Theorie | Theory |
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