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A multi-analytical model for mobile banking adoption : a developing country perspective
Sharma, Sujeet Kumar; Govindaluri, Srikrishna Madhumohan; … - In: Review of international business and strategy 27 (2017) 1, pp. 133-148
Persistent link: https://www.econbiz.de/10011699382
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon; Al-Azri, Hamed; Alfarhan, Usamah F.; … - In: Review of international business and strategy 32 (2022) 3, pp. 346-367
Persistent link: https://www.econbiz.de/10013349251