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Enabling disruptive innovations through the use of customer analysis methods
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Review of managerial science
5
(
2011
)
4
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009316369
Saved in:
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Enabling disruptive innovations through the use of customer analysis methods
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Review of managerial science
5
(
2011
)
4
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009885069
Saved in:
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