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Review of marketing research
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Dynamic strategic goal setting : theory and initial evidence
Houston, Mark B.
;
Ratneshwar, Srinivasan
;
Ricci, Lisa
; …
-
2010
Persistent link: https://www.econbiz.de/10008907428
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Dynamic strategic goal setting : theory and initial evidence
Houston, Mark B.
;
Ratneshwar, S.
;
Ricci, Lisa
;
Malter, …
- In:
Review of marketing research
7
(
2010
),
pp. 19-62
Persistent link: https://www.econbiz.de/10009957646
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