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Durable good, extended warranty and channel coordination
Desai, Preyas S.; Padmanabhan, Paddy - In: Review of marketing science 2 (2004) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10003888148
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Durable good, extended warranty and channel coordination
Desai, Preyas S.; Padmanabhan, Paddy - In: Review of marketing science 2 (2004) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10009932572
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Modeling selectivity in households' purchase quantity outcomes : a count data approach
Zhang, Qin; Seetharaman, P. B.; Narasimhan, Chakravarthi - In: Review of marketing science 3 (2005) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10003888202
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Persuasive advertising in a vertically differentiated competitive marketplace
Lin, Yuanfang; Narasimhan, Chakravarthi - In: Review of marketing science 18 (2020) 1, pp. 145-177
Persistent link: https://www.econbiz.de/10012298697
Cover Image
Modeling selectivity in households' purchase quantity outcomes : a count data approach
Zhang, Qin; Seetharaman, P. B.; Narasimhan, Chakravarthi - In: Review of marketing science 3 (2005) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10009932580