Durable good, extended warranty and channel coordination
Preyas S. Desai and Paddy Padmanabhan
| Year of publication: |
2004
|
|---|---|
| Authors: | Desai, Preyas S. ; Padmanabhan, Paddy |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 2.2004, 2, p. 1-23
|
| Subject: | Dauerhafte Konsumgüter | Durable goods | Garantie | Warranty | Theorie | Theory | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003888148