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SUVERANITATEA CONSUMATORULUI – CRITERIU AL BUNASTARII IN REFORMULAREA MISESIANA A TEORIEI MONOPOLULUI SI LIMITELE ACESTUIA

Elena-Diana, Costea - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2006) 6, pp. 117-125

operational preaul de monopol de celelalte preturi ale pietei. Criteriul de bunastare al „suveranitatii consumatorului” – relevat …

Persistent link: https://www.econbiz.de/10008603079

THEORETICAL ASPECTS OF ELABORATION THE THEORY OF ANTIMONOPOLY REGULATION

Marek, Smysl - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 7, pp. 98-111

competition, monopoly and antimonopoly policy. The second object is to summarize some monopoly regulation of these economics …

Persistent link: https://www.econbiz.de/10008603086

PERSONAL VERSUS MASS COMMUNICATION

Sorina, Girboveanu - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 8, pp. 105-110

From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is … a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than … personal selling. Thus advertising and personal selling are tools at the disposal of a marketer and subjects to a firm …

Persistent link: https://www.econbiz.de/10005001782

THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS

Catanet, Alina; Radu, Catalina - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 8, pp. 111-114

More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality...

Persistent link: https://www.econbiz.de/10005001785

ADVERTISING AND INTELLECTUAL PROPERTY RIGHTS – A KEY TO COMPANIES’ COMPETITIVENESS

Radu, Catalina; Catanet, Alina - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 8, pp. 75-82

have to make use of advertising and intellectual property rights, and these are not at all easy things to be done. Being …

Persistent link: https://www.econbiz.de/10005464939

STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)

Student, Assist. Erika Kulcsár Ph. D; Bokor, Ec. Zsuzsánna - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2010) 15, pp. 72-77

Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the...

Persistent link: https://www.econbiz.de/10010611834

ASPECTS REGARDING THE MARKETING ENVIRONMENT OF RETAILERS

Dabija, Dan Cristian - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2011) 16, pp. 63-74

The marketing environment in which producers or retailers act consists of the totality of factors and forces that come under the immediate control of a production or retail company and that influence the maintenance or development of profitable relationships with customers [Balaure, 2002, p.76]....

Persistent link: https://www.econbiz.de/10010592933

MURFATLAR BRAND PERSONALITY

Gavrilescu, Alex - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2011) 17, pp. 93-99

This paper aims at observing the issue of brand evaluation and at conducting a case study at Murfatlar S.A. The brand evaluation is a problem in the context of competition between brands to have their market share, recognition and reputation. Brands are fighting for a more privileged place in...

Persistent link: https://www.econbiz.de/10010819416

WHAT WE, BELGIAN’S, CONSIDER TO BE MARKETING

Billiau, Pieter; Vandenberghe, Pieter - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2006) 6, pp. 54-58

As we are foreign students who will be graduating this June in the field of Business management (Marketing) we wanted to share our knowledge and vision with our fellow Romanian students therefore did we write the following article. We consider marketing to be a universal common language and we...

Persistent link: https://www.econbiz.de/10008603072

MARCA – DEFINITIE SI SEMNIFICATII

Ioan, Moisescu Ovidiu - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2006) 6, pp. 70-75

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

Persistent link: https://www.econbiz.de/10008603104