Saussier, Stéphane; Raynaud, Emmanuel; Pénard, Thierry - In: Revue Française d'Économie 18 (2004) 4, pp. 151-191
[fre] Contract Theories and Franchising Franchising is an excellent field of application for contract theories. This paper aims at surveying the recent literature on franchise chains and contracts. It focuses on the choice of contractual terms (the « contractual design ») with an emphasis on...