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~isPartOf:"Revue française de gestion : hommes et techniques"
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Revue française de gestion : hommes et techniques
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001979843
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Les sept jalons d'une gestion du savoir efficace
Bartikowski, Boris
;
Merunka, Dwight
;
Ouattara, Abdoulaye
; …
- In:
Revue française de gestion : hommes et techniques
(
2009
)
197
,
pp. 15-35
Persistent link: https://www.econbiz.de/10008376173
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Les villes ont-elles une personnalité ?
Bartikowski, Boris
;
Merunka, Dwight
;
OUATTARA, ABDOULAYE
; …
- In:
Revue française de gestion : hommes et techniques
197
(
2009
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7
,
pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
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Rev`ue Française de Gestion - DOSSIER: LE TEMPS EN GESTION - LE TEMPS DES CONSOMMATEURS: LE CAS DU TÉLÉPHONE PORTABLE
Valette-Florence, Pierre
;
Ferrandi, Jean-Marc
;
Usunier, …
- In:
Revue française de gestion : hommes et techniques
(
2001
)
132
,
pp. 112-118
Persistent link: https://www.econbiz.de/10007919488
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Dossier : Les marques : enjeux et stratégies - La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10007963960
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