Savoiu, Gheorghe; Cruceru, Gheorghe; Manea, Constantin - In: Romanian Economic Journal 12 (2009) 33, pp. 95-124
A new type of marketing, i.e. a structured and a restrictive one, can enrich and detail knowledge of how to structure the market, and to measure the concentration or diversification trend, which can finally lead to a double policy: an aggressive marketing policy for the products with favourable...