Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Rotterdam Institute for Business Economic Studies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How marketers influence produc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
2
Markenartikel
2
Netherlands
2
Niederlande
2
Competition
1
Consumer behaviour
1
Food
1
Konsumentenverhalten
1
Lebensmittel
1
Market
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Markt
1
Theorie
1
Theory
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
3
Author
All
Nijssen, E. J.
3
Hartman, Diana
1
Vliet, Cees H. van
1
Published in...
All
Rotterdam Institute for Business Economic Studies
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international marketing
6
Journal of the Academy of Marketing Science
6
Working papers / Centre for Market driven Innovations : WP
5
European Journal of Marketing
4
Journal of service management
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Service Management
3
Long range planning : LRP ; international journal of strategic management
3
European review of agricultural economics : ERAE
2
Industrial management & data systems
2
International Marketing Review
2
International marketing review
2
Journal of business research : JBR
2
R & D management
2
Technological forecasting & social change : an international journal
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Brand management ; Vol. 3
1
British journal of management : BJM
1
Creativity and Innovation Management
1
European journal of marketing
1
IEEE transactions on engineering management : EM
1
Industrial Management & Data Systems
1
International journal of production research
1
International journal of technology management : IJTM
1
International marketing ; Vol. V
1
Journal of Product & Brand Management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of personal selling & sales management : JPSSM
1
Journal of service research
1
Maandblad voor accountancy en bedrijfseconomie : MAB
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
Rotterdams Instituut voor Bedrijfseconomische Studies
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.
;
Hartman, Diana
-
1994
Persistent link: https://www.econbiz.de/10000885255
Saved in:
2
Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.
;
Vliet, Cees H. van
-
1996
Persistent link: https://www.econbiz.de/10000952465
Saved in:
3
The battle of the brands : the formulation and explorative empirical testing of a typology of strategic reactions of leading national brands against private labels
Nijssen, E. J.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000962254
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
