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Relationship management : an integrative model
Arbouw, Arthur R.; Schoonen, Peter-Marc - 1993
Persistent link: https://www.econbiz.de/10000879791
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Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.; Vliet, Cees H. van - 1996
Persistent link: https://www.econbiz.de/10000952465
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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000952467
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Efficient consumer response : de implementatie van het ECR-concept in Nederland
Sloot, Laurens M.; Kleef, Maurice van; Vet, Arne de - 1997
Persistent link: https://www.econbiz.de/10000959630
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The strategic marketing plan evaluated : effective or not?
Waalewijn, Philip; Wijnia, Sjoerd - 1997
Persistent link: https://www.econbiz.de/10000962258
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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Estimating dynamic effects of promotions on brand choice
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001433319
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On testing for unit roots in market shares
Franses, Philip Hans; Srinivasan, S. - 1999
Persistent link: https://www.econbiz.de/10001433323
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The effects of sales force control on job performance and organizational effectiveness
Borghgraef, Stefan; Verbeke, Willem J. M. I. - 1995
Persistent link: https://www.econbiz.de/10000920995
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Retailers' and manufacturers' perceptions of the temporary display
Ouwerkerk, Cok (contributor) - 1996
Persistent link: https://www.econbiz.de/10000943918